E.L.F. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free,

The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Key Ingredients:

• Niacinamide (4%): Evens out skin tone and brightens the look of dullness

Great for: Oily, Normal, Dry, and Combination Skin Types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.

• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
• 100% vegan, cruelty-free, and Leaping Bunny Certified